Whether you’re trying to decide between a ring security system or a SimpliSafe-type of system, please understand that you need to first take a good look at the big picture. What are you trying to achieve?
I’m sure you’re not trying to blow hundreds of dollars on a security system just for the sake of it. I’m sure you’re not just going through the motions. If you are, then you might want to stop what you’re doing and take a look at the big picture.
Please understand that when you are trying to decide between any kind of service or product offering, it always pays to always remember the objective behind your decision.
A lot of consumers fail to do this. This is why a lot of people end up spending hundreds of dollars that they didn’t need to. Seriously.
I know that’s kind of a bold claim, but it’s true.
You have to understand that a lot of brands, whether we’re talking about a ring security system or a SimpliSafe system, or some other competing system, invest a tremendous amount of money in developing brand exposure.
Eventually, this brand exposure turns into brand equity, and before you know it, people start talking about the brand to their friends and family. People are recommending it, and it kind of takes a life of its own.
But at the end of the day, whether a product has a brand or not, the consumer owes it to himself or herself to pay close attention to their interests. What are your interests? What are you in it for?
And if you can’t ask these questions before you spend your hard-earned money, you can rest assured that you probably are overpaying or you are simply just wasting money.
The truth is, as much as there is a lot to recommend as far as brands go, it all boils down to the outcome. You have to focus on results.
And unfortunately, if you’re buying any kind of very complicated security system with many moving parts, it’s very easy to get caught up in the branding.
It’s tempting to think that just because you are going with a brand that somehow, some way, this takes care of all your problems.
Well, it only takes care of your problems partially. First of all, it takes care of any quality assurance issues.
Please understand that, for a brand to become renowned and to even emerge at all in the first place, it has to do something right. It has to be able to deliver quality experience time and time again.
You may be thinking that this is pretty easy and that all businesses are able to do this. Well, think again.
If you don’t believe me, just try to order a pizza from your corner pizzeria. Chances are, the quality of the pizza, as well as the service that you get, varies from day to day, week to week, and oftentimes, on the mood of the people preparing your food.
This applies across the board. Whether you’re ordering Thai food, Chinese food, Filipino food, it doesn’t matter.
Throughout the United States, there are lots of corner shop businesses that never get big. A lot of this is due to the fact that the owners of these businesses don’t want to get big. They just like to offer services to the neighborhood.
There’s no shame in that game. Perfectly understandable.
But a large chunk of people also want to get bigger. They want to take things to the next level, but they can’t. Why? They deliver unpredictable quality.
Brands become brands because they are able to deliver solid quality each and every time.
But unfortunately, when you’re out buying any kind of product, product quality reliability is just part of the equation. It is by no means the only thing you should consider.
You should also consider, ultimately, the value that you are getting. What kind of problem are you trying to solve? What kind of outcome are you looking for? That’s the bottom line.
And if the product that you are buying has many other different systems or different parts, then it’s very easy to get lost in the weeds. Seriously.
If the bells and whistles seem appealing, it’s very easy to just buy the whole thing, failing to realize that you’re actually paying an unnecessary premium for stuff that you probably will not need.
So, when you’re looking at ring security systems vs. SimpliSafe or any other type of product comparison, you have to do a serious security analysis.
You have to pay attention to what you’re trying to protect. You have to be mindful of the overall safety of your location. You also have to consider things that may happen unexpectedly.
When you factor all of these together, and of course add in a healthy dose of probability and skepticism, what do you get? And unfortunately, there is no such thing as a one-size-fits-all solution that applies to all people at all times. You have to do this yourself.
You have to step up and put all these factors together and come up with a solution that makes sense to you. That’s how it works.
Because if you’re just going to jump in with both feet with your money in your hands, don’t be surprised if you spend too much money on stuff that you will never need.
Don’t be surprised if you buy items that are woefully inadequate to your actual security needs. That’s the other end of the equation.
I don’t mean to be a stinker, but the truth is, consumers have to be a little bit more critical when it comes to purchasing decisions.
I understand how hard it is to work for your money. It’s not like money grows on trees. I’m sure you’ve heard that before.
So, do yourself a very big favor and be a little bit more critical and discriminating when it comes time to buying any kind of merchandise as well as service offerings. You worked so hard for your money.
Also, your money could have been put to better use somewhere else. You could have invested it. You could have grown it. There are just so many things you could have done.
So, do yourself a big favor and pay close attention to the factors that you consider, and ultimately tie this into the outcome that you are really looking for.
Unfortunately, a lot of consumers don’t even have an outcome in mind. They go into it with kind of a fuzzy understanding, and this is why they’re so susceptible to other people’s recommendations.
They think that their friends have the same needs, but actually, when you look at their friends’ situations and theirs, you’re actually looking at two different things.
It is no surprise that when people blindly take other people’s recommendations, whether they be family members or friends, they often end up being let down.
Now, please understand that your friend recommended a particular service because it worked for them. They didn’t intend for you to be disappointed. They didn’t intend for you to feel let down after the end of the process.
But that’s usually what happens because ultimately, you are not your friend. You are not your brother. You are not your sister. You are your own, with your own security needs.
Wrap your mind around this concept and you are well on your way to the right choice.
Without this type of critical thinking and heavy level analysis, don’t be surprised if you keep repeating the same pattern of you getting all excited about a particular service or product, and then regretting your decision time and time again.